CREATIVE PASS / 2026
Febrilian Fedriks
SetiawanPRODUCT BUILDER
SetiawanPRODUCT BUILDER
Portfolio / 2026.
FEBRILIANFEDRIKSPRODUCT
BUILDER
I'm Febrilian Fedriks Setiawan, a digital product and brand strategist working across coding, design, data, and storytelling.
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01 / Selected Projects
SELECTED WORK,
Product systems, brand-to-web work, AI research, and youth innovation shaped around real problems and practical constraints.
Strategy, systems, and stories.
02 / About
Turning messy problems into clear product logic.
I build digital products at the intersection of coding, design, data, and storytelling.
Through AseTraX, Fedrix Studio, brand advisory work, and my artificial-intelligence thesis, I have learned to structure ambiguity, connect creative and technical decisions, and communicate ideas across disciplines.
03 / Experience
Building across product, brand, and technology.
2024—PRESENT
Creative Communicator, Writer & Youth Contributor
Connecting diplomacy, disaster preparedness, and youth participation through creative video, public-interest writing, and regional collaboration.
- Creative video
- Writing
- Diplomacy
- Youth innovation
DEC 2025—PRESENT
Founder & Product Builder · AseTraX
Framing a phone-first QR asset-tracking workflow from product logic and field scenarios through early architecture and pilot preparation.
- Product logic
- PWA
- QR workflows
- System architecture
AUG 2023—PRESENT
Founder & Creative Director · Fedrix Studio
Connecting brand strategy, copy hierarchy, visual direction, UX, and web planning through a Clarity to Launch system for growing businesses.
- Brand strategy
- UX structure
- Web planning
- Creative direction
View earlier experience
IT Support Intern · PT. Tarawasi Arta Megah, 2023—2024. Developed and maintained a company-profile website while supporting office digitalization.
Assistant Lecturer · Universitas Surabaya, 2022. Facilitated additional Mathematics sessions and supported academic administration.
04 / Education
Learning by connecting disciplines.
BACHELOR'S DEGREE
Informatics Engineering
Data Science & Artificial Intelligence · Universitas Surabaya · Expected Sep 2026UNDERGRADUATE THESIS
YOLO-based Kidney Stone Detection
Object detection, size-estimation logic, model evaluation, and web integrationRead the thesis caseGOOGLE CLOUD SKILLS BOOST
Professional Data Engineer
Data-engineering learning path and skills recognition05 / Capabilities
A cross-disciplinary working set.
DATA & AI
Applied machine learning
Deep learning, object detection, classification, data mining, and AI project documentationPRODUCT & UX
From problem to flow
Problem framing, user flows, MVP planning, information hierarchy, and product storytellingWEB & SYSTEMS
Practical technical direction
Website planning, digital concepting, database structure, and deployment constraintsCREATIVE TOOLS