Brand Identity · Packaging
Rasa Nusantara.
A modern Indonesian flavor brand shaped around regional taste, everyday convenience, and a fresh heritage-rooted identity.
The challenge
The brand needed to communicate Indonesian heritage without looking old-fashioned, while staying approachable for everyday kitchens, packaged products, and potential global buyers.
The direction
The identity balances regional character with a contemporary system that can move from brand communication into packaging applications.
- Food brand
- Heritage
- Brand identity
- Packaging
Public status
The case documents the strategic and visual direction for a client project that has not been publicly launched.