I am the Founder of Fedrix Studio which is a design studio focused on building brands and digital experiences that is flexible, clean, consistent, and intentional. The goal is practical clarity, design that works in real life, not just in mockups
A complete visual identity system that keeps your brand consistent everywhere. Built to stay easy to use
We define positioning, audience, and messaging so every visual decision has a purpose
Flexible UI/UX Web or App that is clean, readable, and responsive. Designed for clear flows
Responsive website builds with a polished finish. We prioritize performance, structure, and maintainability
A practical rulebook, that Includes design, usage rules, do’s and don’ts, and examples
Need assets ASAP? We provide accelerated delivery for logo variations, mockups, ect
A care coordination service that helps families navigate later-life transitions
A custom furniture and interior brand shaped by precision, craftsmanship, and thoughtful detail.
A warm and inviting bakery brand built around comfort, craftsmanship, and everyday indulgence.
Trailora is designed for travelers who want more than a standard itinerary, offering trips that feel personal, immersive,…
A modern pet wellness brand focused on recurring care through subscription-based essentials.
A premium creative studio focused on branding, packaging, and web design for growing small businesses.
A casual classic womenswear label elevated essentials, and an editorial, timeless tone. Designed to be collected with quality-first,…
Flexible, conversion-focused landing page UI/UX with modern structure, first clarity, and CTAs that drive action
ASYMM is women’s citywear built for busy days, clean minimal foundations, sharpened by functional asymmetry.
ASYMM is women’s citywear built for busy days, clean minimal foundations, sharpened by functional asymmetry.
An urban deconstructed label defined by exposed seams, extreme asymmetry, and a signature “broken line” detail.
Tech outdoor, re-cut for the city, diagonal zips, asymmetric utility, and modular layering.
A night-first training club for after hours lifters for quiet sessions, full amenities, and recovery built in so…
Limited streetwear drops crafted from verified factory deadstock, clean, consistent, and built to last, with material stories that…
A hospitality driven gym designed as your second home for work, train, shower, recover, and meet people in…
A warm, community-led third place between home and office, designed for focused work, casual connection, and small events…
A cyberpunk techwear brand defined by hard lines, utility cuts, and electric neon accents. Bold outerwear, tactical essentials,…
A feminine-romantic womenswear label elevated essentials, and an editorial, timeless tone
Bold, performance-first audio gear with a sleek, high-contrast look which is made for everyday listeners who want powerful…
A premium minimalist skincare brand powered by ocean botanicals, built around gentle daily rituals that hydrate, calm, and…
A modern Indonesian flavor brand bringing authentic regional taste into convenient, everyday products with a fresh, heritage-rooted identity
An urban deconstructed label defined by exposed seams, extreme asymmetry, and a signature “broken line” detail that makes…
A feminine modest fashion brand creating modern, graceful essentials for women who value comfort, coverage, and quiet confidence
Projects shipped
Clients and partners
Years of practice
Learn UI/UX Design, Color Theory, and Adobe XD with a final grade of A
Collaboration to Design an itinerary while in Bali and Yogyakarta
3rd place in the LDWN’s Poster Design Competition with Indonesian Culture theme
Starting a Design and Web Development services business without business capital
Received an invitation from the Ministry of Foreign Affairs to attend the Asia-Latin America conference in Bandung
Become a Graphic Designer by the Indonesian Professional Certification Authority
1st place in the creative writing category and invited as a speaker at the Bangkok Conference, Thailand and exhibition
Complete certification and become a professional Data Engineer
Focus on Building a Startup and scaling Fedrix Studios until now
“We needed a brand story that felt premium without sounding stiff. The work delivered was sharp, human, and consistent across every touchpoint. Our messaging finally clicks, and our campaigns are converting with far less creative back-and-forth”
Brand Strategy Lead, Modest Motion
“From the first draft, it was clear the team understood our audience and our market position. The new positioning is simple, memorable, and easy for our sales and marketing teams to use. It made our launch feel cohesive and confident”
Growth Marketing Manager, Rasa Nusantara
“The deliverables were polished and practical. We got a clear narrative, campaign angles we could deploy immediately, and a tone of voice that fits our brand perfectly. The biggest win is alignment, everyone is telling the same story now”
Head of Brand Marketing, Tidal Alchemy
“Our brand used to sound different on every channel. After the refresh, we have a consistent voice that still feels flexible and modern. The result is a stronger identity and noticeably better engagement on social and email”
Marketing Communications Director, ThirdPlace Works
“We were stuck with messaging that was too generic. The new copy and brand framework made our value instantly clearer. It also made our content production faster because the guidelines are straightforward and usable”
Brand & Content Manager, ASYMM
“The work translated complex programs into messaging that young audiences actually care about. Especially it stayed credible, culturally aware, and action oriented”
Regional Programs Coordinator, ASEAN Youth Organization
“We needed communications that were precise, accessible, and globally consistent. The final messaging respected the technical details while still being easy to understand for non-specialists. It improved how stakeholders responded to our updates”
Senior Communications Officer, The Food and Agriculture Organization (FAO)
“The itinerary direction elevated our guest experience messaging without losing our playful personality. The campaign concepts were strong, and the copy worked across web, in hotel collateral, and social”
Head of Brand Experience, Yello Hotel
“What I appreciated most was the balance between creativity and clarity. The strategy was grounded in real customer insights, and the execution was clean. Our rebrand rollout felt smooth and professional”
Marketing Lead, Karyn & Partners
Let’s Create Something Amazing Together