Brand Strategy · Furniture & Interior
Dovetaila.
A refined furniture and interior brand shaped around precision, craftsmanship, intentional fit, and thoughtful use of space.
01
The challenge
Dovetaila needed a more precise story than generic furniture branding, with a clear relationship to joinery, custom pieces, efficient spaces, and detail.
02
The direction
The system connects craft and intentional fit to a refined visual identity that can support furniture and interior applications.
- Strategy
- Identity
- Interior
- Craft
03
Public status
Fedrix Studio documents Dovetaila as a live client project.